Advertising
ZARA Autumn/Winter 2009-10 Campaign
In this campaign, the most popular advertising method in fashion industry is used. That method is showing attractive/beautiful models to present their new clothing items. In this advertisement, they show an attractive female model to present the new female clothing items. In the second half of the advertisement, they show a male model presenting the new male clothing items.
Zara started in 1975 when the founder and owner, Amancio Ortega (owner of other clothing lines such as Massimo Dutti and Bershka, opened the first Zara store in A Coruña, Spain. The clothing in the store was higher-end fashion that looked alike and that was at a much lower price than other higher-end fashion brands. The store became a success, and Ortega started opening more stores around Spain. In 1988, the first international Zara store was opened. It was in Porto, Portugal. In 1989, Zara appeared in the United States, 1990 it appeared in France, 1992 in Mexico, 1993 in Greece, Belgium and Sweden in 1994, and now it exists in over 73 countries around the world. Since 2007, Zara's stores include men's clothing, women's clothing, and children's clothing.
SAN MIGUEL Beer Commercial 2006 Summer
This commercial is a comic commercial advertising a Spanish brand of beer. This advertisement uses the method of comedy to make people but the product. This works by making people laugh and remember this video, so that when they go to a supermarket to buy beer, they remember the commercial and see the San Miguel beer, then buy it.
Grupo Mahou-San Miguel is a Spanish brewing company that was formed in 1890. At the beginning it was called Hijos de Casimiro Mahou, fabrica de hielo y cerveza (Sons of Casimiro Mahou, factory of ice and beer). At first, the company was only in Madrid. During the 60s, it became the first company to use aluminium barrels instead of wood barrels. In 2000, the company bought the Phillipines brewery San Miguel, Fabricas de Cerveza y Malta (San Miguel, Factories of Beer and Malt Beer). After that, the company was renamed Grupo Mahou-San Miguel. By 2000 it was the biggest Spanish brewing company. In 2007, they bought the Alhambra Brewery in Granada, Spain.
WWF Canada Light Bulb Commercial
This advertisement promotes energy-efficient light bulbs. This helps the cause of energy-efficiency, which is one of the solutions for global warming (reduce non-renewable resource use, to reduce gas emissions). They use the method of background music which makes people enjoy the advertisement more, and draw their attention to it.
The WWF (World Wide Fund for Nature) is an international non-governmental organization that works on the restoration, conservation, and research of the environment. In the USA and Canada, it is still called by its original name, World Wildlife Fund. It has over 5 million supporters, and is based in over 90 countries worldwide. It is the largest independent conservation organization in the world. The organization's mission is "to halt and reverse the destruction of our environment". It was formed in 1961 as a charity group in Switzerland. It's initial mission was the "conservation of world fauna, flora, forests, landscape, water, soils and other natural resources by the management of land, research and investigation, and publicity, coordination of efforts, cooperation with other interested parties and all other appropriate means." Eventually it set up offices around the whole world, and changed its name to the World Wide Fund for Nature in 1986. In the 1990s, the WWF changed its mission to "Stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature by conserving the world's biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption."
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